Sandwiches are people too.

Dempster's had a TV spot out that opened with the line "We've lunched with them all." In short, they've been around for a hundred years and have fed, well, pretty much every Canadian at some point. 

When we were asked to come up with the social arm of the campaign, we decided to give people the opportunity to "lunch with them all" too. So we turned famous Canadians into sandwiches.